Youmee Kids

OVERVIEW

YOUMEE is a premium Polish brand creating minimalist accessories for young children. The brand focuses on quality, safety, and timeless design for conscious parents who value thoughtful products over mass-market alternatives. Instead of loud, colorful children's products, YOUMEE offers a calm, natural approach - cups, plates, bowls, and cutlery designed to support children's independence during meals while fitting seamlessly into modern homes. The brand was built for parents who care deeply about what surrounds their children: safe materials, local production, and products that last for years. YOUMEE brings them together through a clean, supportive brand experience that celebrates quality without compromise.

YEAR

2025

ROLE

Lead Brand Designer

SERVICES

Brand Strategy
Brand Identity Design
Visual System
E-commerce Website Design
Content Strategy

About the project

The core idea behind YOUMEE was to create a premium children's brand that speaks to conscious, discerning parents - not through loud marketing, but through genuine quality and thoughtful design. The brand positioning centers around minimalism, safety, and supporting family moments at the table. Users are parents who ask about ingredients, seek quality over compromises, and believe that the materials surrounding their children matter. The brand system includes comprehensive visual identity - from the hand-drawn logo with signature botanical element, to a soft pastel color palette (#F6EFEA beige base with #A9C1D3, #D3A9AB, #A9BEA9 accents), to the distinctive ripple pattern that appears both on physical products and throughout brand communications.

The e-commerce experience was designed to feel warm and supportive rather than transactional - lifestyle photography in natural light, educational content for parents, and messaging that validates their choices. Every touchpoint reflects the brand's core values: quality, consciousness, and celebrating the everyday beauty of family mealtimes.

As the Lead Brand & UX/UI Designer, I created the complete brand identity and digital experience: brand strategy, visual system, packaging design, website design, product photography art direction, and tone of voice. The design goal was to position YOUMEE as a premium alternative in a market dominated by loud, plastic children's products - proving that thoughtful design can coexist with functionality.

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Youmee Kids

OVERVIEW

YOUMEE is a premium Polish brand creating minimalist accessories for young children. The brand focuses on quality, safety, and timeless design for conscious parents who value thoughtful products over mass-market alternatives. Instead of loud, colorful children's products, YOUMEE offers a calm, natural approach - cups, plates, bowls, and cutlery designed to support children's independence during meals while fitting seamlessly into modern homes. The brand was built for parents who care deeply about what surrounds their children: safe materials, local production, and products that last for years. YOUMEE brings them together through a clean, supportive brand experience that celebrates quality without compromise.

YEAR

2025

ROLE

Lead Brand Designer

SERVICES

Brand Strategy
Brand Identity Design
Visual System
E-commerce Website Design
Content Strategy

About the project

The core idea behind YOUMEE was to create a premium children's brand that speaks to conscious, discerning parents - not through loud marketing, but through genuine quality and thoughtful design. The brand positioning centers around minimalism, safety, and supporting family moments at the table. Users are parents who ask about ingredients, seek quality over compromises, and believe that the materials surrounding their children matter. The brand system includes comprehensive visual identity - from the hand-drawn logo with signature botanical element, to a soft pastel color palette (#F6EFEA beige base with #A9C1D3, #D3A9AB, #A9BEA9 accents), to the distinctive ripple pattern that appears both on physical products and throughout brand communications.

The e-commerce experience was designed to feel warm and supportive rather than transactional - lifestyle photography in natural light, educational content for parents, and messaging that validates their choices. Every touchpoint reflects the brand's core values: quality, consciousness, and celebrating the everyday beauty of family mealtimes.

As the Lead Brand & UX/UI Designer, I created the complete brand identity and digital experience: brand strategy, visual system, packaging design, website design, product photography art direction, and tone of voice. The design goal was to position YOUMEE as a premium alternative in a market dominated by loud, plastic children's products - proving that thoughtful design can coexist with functionality.

Smooth Scroll
This will hide itself!

Youmee Kids

OVERVIEW

YOUMEE is a premium Polish brand creating minimalist accessories for young children. The brand focuses on quality, safety, and timeless design for conscious parents who value thoughtful products over mass-market alternatives. Instead of loud, colorful children's products, YOUMEE offers a calm, natural approach - cups, plates, bowls, and cutlery designed to support children's independence during meals while fitting seamlessly into modern homes. The brand was built for parents who care deeply about what surrounds their children: safe materials, local production, and products that last for years. YOUMEE brings them together through a clean, supportive brand experience that celebrates quality without compromise.

YEAR

2025

ROLE

Lead Brand Designer

SERVICES

Brand Strategy
Brand Identity Design
Visual System
E-commerce Website Design
Content Strategy

About the project

The core idea behind YOUMEE was to create a premium children's brand that speaks to conscious, discerning parents - not through loud marketing, but through genuine quality and thoughtful design. The brand positioning centers around minimalism, safety, and supporting family moments at the table. Users are parents who ask about ingredients, seek quality over compromises, and believe that the materials surrounding their children matter. The brand system includes comprehensive visual identity - from the hand-drawn logo with signature botanical element, to a soft pastel color palette (#F6EFEA beige base with #A9C1D3, #D3A9AB, #A9BEA9 accents), to the distinctive ripple pattern that appears both on physical products and throughout brand communications.

The e-commerce experience was designed to feel warm and supportive rather than transactional - lifestyle photography in natural light, educational content for parents, and messaging that validates their choices. Every touchpoint reflects the brand's core values: quality, consciousness, and celebrating the everyday beauty of family mealtimes.

As the Lead Brand & UX/UI Designer, I created the complete brand identity and digital experience: brand strategy, visual system, packaging design, website design, product photography art direction, and tone of voice. The design goal was to position YOUMEE as a premium alternative in a market dominated by loud, plastic children's products - proving that thoughtful design can coexist with functionality.

Smooth Scroll
This will hide itself!